Arm prosthesis cost £25k and they are made with technologies mostly stuck at WWII times: they are heavy, clunky, uncomfortable and overcomplicated.
As a result, 1 of 3 amputees end up not using the prosthesis at all.
Mitt are designing artificial limbs so that they are comfortable, functional, look great, and affordable.
Created by two mechanical engineers from Imperial College London, Mitt won three competitions in one week, securing funds to progress to the next stage of development.
We focused on the importance to identify early adopters, talking with them and validating their pain points and workflows.
We developed a value proposition based on target segments’ needs, and moved on to secure early traction for the product.
As a result, Mitt went on to win in a single week:
Securing in this way £20k to progress to the next stages of development.
“Davide has helped us not trust any assumption about the business before you’ve verified it from a customer/stakeholder and figured out the value for each of them. We understood that before you even think about doing financial modelling, you should figure out exactly how much value you’re providing your customers – and work up from there. He helped us crystallise what we needed to prioritise and what steps were crucial to do first“. Nathan Macabuag, co-founder of Mitt