Business Coaching

I guide entrepreneurs and intrapreneurs through their journey from an initial idea – or technology – to having a compelling and credible story to raise funds.

I apply a proven process to get traction and validation, tested with 200+ early startups that have cumulatively raised $4M+ in pre-seed and seed funds so far.
By helping teams to resist from jumping into the build mode and by encouraging them to engage with customers instead, I prepare the best ideas and technologies to credibly meet with investors and/or win competitions and grants.

What you get after 10 weeks of coaching

Full time entrepreneurs/intrapreneurs

  • 20/30 problem interviews
  • Survey for quantitative validation
  • 20 solution interviews or setup of other tests as from library
  • A MVP launched (depending on the actual product)
  • A pitch deck ready for investors/competitions/grants

Part time entrepreneurs/intrapreneurs

  • Around 10 problem interviews
  • Survey for quantitative validation
  • Around 10 solution interviews or setup of other tests as from library
  • Possibly a MVP launched (depending on the actual product)
  • A pitch deck ready for investors/competitions/grants


“In all certainty, he is one of the most influential coaches we had.”
Cassandra Kanaki, co-founder at Coillection (winner of IB pitch 2018)

“Davide gained a very quick understanding of our business and potential challenges we might face when raising a round as well as how to increase our runway. We liked his direct approach and felt that he gave honest and reasoned opinions in the best interest of the entrepreneur. Clearly passionate about entrepreneurship and a very helpful sessions”Michael, CEO at tech startup

“I would never build a startup again without going through a process like this, as it gives you the best chance to succeed and helps you understand whether there really is a need for your product or if it is best left as an idea”. Connor Reddy,

“We assume that we understand and know our customers’ needs and requirements, but it’s not until we actually undertake direct market research can we can be absolutely certain. This alone has been the most valuable lesson taught to us by Davide. It has saved us ample time, finances and resources on the pursuance of a direction with no validated standing. With Davide’s continuing support we remain positive in the development of a business model, which has significance and will be impactful upon society”. Vipul Modi, tech entrepreneur

“Davide quickly got to core of what needed to happen next, and how best to target the early adopters of the business model”. Tom, CEO at tech startup

It has been a great journey working with Davide. He is simply amazing. He is motivated and very clear on the goal.
Moreover, the fact that he provides brutally honest guidance helped me understand if I like to be entrepreneur. It is crucial that someone tells you straight and guide you through
.” Worrapong Sam Kit Anan, entrepreneur at Therapop, finalist at Imperial College London’s VCC18  

“The process outlined by Davide was thorough, insightful, and allowed us to think more critically and robustly about our approach and vision. The Cartesian representation of industry problems was particularly clever”. Liam, tech entrepreneur

Davide’s support during the VCC was invaluable. We learnt the importance of ensuring product/market fit and how to take practical steps to validate demand and gain traction through clear communication and constructive criticism.” Nico Smuts, Co-founder and CFO DX Network

Davide’s sessions were extremely productive and we used their output heavily. We learnt how to make a good investors slide structure which focuses on what the audience wants/what we want to achieve”Jeremiah Smith, Co-founder and CEO Startup Tracker and DX Network

“Davide is awesome in explaining the gaps and drawing out what we should be focusing on”. Mehak, tech entrepreneur

“Without Davide’s input we would not have made it! Thanks so much for providing us with a more costumer-focused perspective of our idea.
During the coaching sessions we have learnt the importance of establishing contacts with the potential clients and assess market needs, rather than focusing only on the development of the technology”. Andrea Rodriguez Martinez, Co-founder at Momoby, winner of Imperial College London’s Venture Catalyst Challenge 2018

Davide has helped us not trust any assumption about the business before you’ve verified it from a customer/stakeholder and figured out the value for each of them. We understood that before you even think about doing financial modelling, you should figure out exactly how much value you’re providing your customers – and work up from there.
He helped us crystallise what we needed to prioritise and what steps were crucial to do first“. Nathan Macabuag, co-founder of Mitt, winner of three Imperial College London competitions in a single week

“It only takes a short conversation with Davide before you begin to realise the depth of his knowledge and the passion that he brings to his work. 
Having worked with Davide for several months I’ve been privileged to witness how he deftly deconstructs business ideas, reveals their riskiest assumptions and rebuilds them into an actionable, testable plan. 
As an entrepreneur and business leader I can’t but help wishing that I’d known Davide on my last business venture!” Aaron Taylor, CEO and Co-Founder of 6|2 Design

“Over the last few months Davide has been great asset as an advisor and he has shaped my work flow to be more directed. It’s great to bounce ideas with him, as he can see them in a linear logical steps, which gives me clarity and better business direction. ” Abul Rob, CEO and founder of Halal Eat, named one of the “five Muslim Start-Ups with a big future in the UK and beyond” by Forbes