Virgin Startup

Virgin StartUp is a not-for-profit organisation that helps entrepreneurs in England with the funding, resources and advice they’ll need to make their business idea a reality.

Their main focus is to help entrepreneurs get the support they need to turn their great idea in to a successful and sustainable business.

I’m coaching and providing ongoing guidance to validate business ideas and business models and achieve product-market fit.

Main activities include:

  • identification of riskiest assumptions for the business idea
  • customer development interviews and definition of a Unique Value Proposition
  • testing, iteration and validation of an early stage prototypes/MVPs until customer commitment is achieved

Startups supported include a Kids and Adult Art centre franchise.


Me and Davide worked together over a period of time predominantly focusing on editing my website structure and content. Davide provided insights into how I could test the website’s performance and tweak it accordingly. Davide was able to offer alternative views- as we are from very different industries – which was extremely helpful as it challenged me and allowed for further development“.
Emily Harper, Franchise Business Manager at Art-K Limited